Acushnet aquires premium golf and ski apparel brand KJUS

Acushnet Holdings Corp, the parent company of the Titleist and FootJoy golf brands, has announced the acquisition of KJUS – a premium global ski and golf sportswear company.

KJUS was co-founded in 2000 by Olympic skiing legend Lasse Kjus and Swiss entrepreneur Didi Serena. Growing from a company which initially specialized in ski gear, KJUS entered the golf outerwear and apparel markets less than a decade ago and has since found a premium positioning at leading golf shops worldwide.

Speaking on the acquisition, David Maher, President and Chief Executive Officer, Acushnet Holdings Corp, stated

“We have been impressed by KJUS’s success in golf apparel and are extremely excited to bring KJUS into the Acushnet family. We see many similarities in our roots, with both our founders having turned their personal passions for a sport into a vision of product and performance excellence.

This shared commitment to innovative, high-quality and performance-driven products lines up squarely with our Company’s existing focus on the dedicated golfer. We believe KJUS’s premium positioning in the ski and golf markets provides significant opportunities as we work with current KJUS management to maximize the brand’s potential.”

According to the announcement, Acushnet expects to continue to run KJUS’s operations from its global and North American headquarters in Hünenberg, Switzerland and Boulder, Colorado, with their ski and golf divisions being run by long-time company leaders Nico Serena and Brooke Mackenzie, respectively.

Speaking on the acquisition, Didi Serena said

“From KJUS’s inception, our focus has been on crafting the next generation of sportswear, constantly pushing the limits of what’s possible. By staying true to our unwavering dedication to innovation and craftsmanship, we achieved great things in a relatively short time – and of this I am extremely proud. Becoming part of such a like-minded company and associated with the iconic Acushnet family of brands is a truly exciting next chapter for KJUS. We believe this will open up significant growth opportunities and help the KJUS brand to realize its full potential on the global sports apparel stage.”

Terms of the deal have not been made public.

 

 

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