Chinese Whispers: Moschino Inks Deal with, and More

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language.

In this week’s edition, we discuss:

Moschino’s official debut on;Sephora‘s new store in Shanghai Xintiandi;Jason Wu’s new Chinese investor.

1. Moschino starts selling on China’s second-largest e-commerce site, – Fashion Network

On April 29, the Italian luxury fashion brand Moschino widened its e-commerce reach in China by officially launching on, the country’s second-largest e-commerce platform. The brand introduced the full line of 2019 Spring/Summer collection on its flagship store on the site, which includes apparel, handbags, shoes, and accessories. Last summer, Moschino also collaborated with Alibaba’s Tmall Luxury Pavilion to sell a capsule collection.

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Sephora is on a store-opening spree across mainland China. Photo: Shutterstock

2. Sephora opens a new shop in Shanghai, tests in-store beauty tutorials – Jiemian

The LVMH-owned luxury beauty retailer, Sephora, is on a store-opening spree across mainland China as it sees lots of potential in that ever-expanding market. On April 30, the brand unveiled a new store in Xintiandi, an affluent neighborhood in Shanghai. The location introduced a “mini beauty show” service, which allows customers to book appointments with make-up artists via WeChat to receive professional tutorials every Friday afternoon. The service is not yet available at the majority of Sephora locations in China.

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The private equity fund Green Harbor Investment acquired a controlling stake in Jason Wu’s parent firm JWU. Photo: Shutterstock

3. A Chinese private equity fund invests in American high fashion brand Jason Wu –

Jason Wu, the eponymous high-fashion label belonging to the Canadian fashion designer, has found a new investor from China to aid in the brand’s expansion in the world’s largest luxury market. On May 2, the private equity fund Green Harbor Investment acquired a controlling stake in the brand’s parent firm JWU. Details of the deal have yet to be released.

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