Formula 1 to hold first ever season launch event in Melbourne

Formula 1 will hold a special season launch event in Melbourne on March 13, two days before the track action for the track action for Australian GP begins in Albert Park.

The event will take place in the heart of the city, in Federation Square, with all 20 drivers on stage along with F1 stars from the past and musical acts, with the entertainment streamed live and globally over social media platforms.

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“The passion, knowledge and enthusiasm of the Melbourne crowd deserved a special thanks and this is why we have decided to organise the first ever Season Launch event in the history of the sport,” said F1’s commercial chief Sean Bratches.

“We are incredibly excited to be putting on such a spectacle for our fans. It’s vital that we put them at the heart of everything we do, and this event provides us with a platform to engage with fans not just locally but also globally.

“The 2019 season also marks another historic moment for the sport as we celebrate our 1000th Grand Prix in China later this year and we are excited to see all the teams come together to kick off the season with a bang.”

Global F1 partners Rolex, Emirates, Heineken, DHL and Pirelli will be supporting the launch, hosting a variety of activities for fans to take part in.

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