Melania Trump has been once again accused of plagiarism, with allegations that she repurposed a 2009 booklet to launch her Be Best campaign for child wellbeing.
Mrs Trump on Monday announced that her project as first lady would be an initiative to support wellness in children, reducing cyber bullying and helping reduce the opioid crisis.
As part of the initiative she produced an online booklet which bore a striking resemblance to one produced by the Obama administration, with the same pictures and text.
On Tuesday Mrs Trump’s office issued a statement in response to the accusations of plagiarism.
"After delivering a strong speech that was met with a standing ovation and positive feedback, the focus from opposition media has been on an educational booklet, ‘Talking with Kids about Being Online’. produced by the Federal Trade Commission (FTC) in 2009."
The White House said that, instead of plagiarising the text, she had simply "added branding" to the original content, to "amplify" its message.
The row bore echoes of the controversy over Mrs Trump’s 2016 campaign speech, when she was found to have copied word for word sections of a speech written for Michelle Obama.
Mrs Trump’s speechwriter admitted to taking her suggestions to echo Mrs Obama too literally.