DraftKings Inc. has become the first-ever “Official Daily Fantasy Game of the PGA Tour” after the two companies announced a new multi-year content and marketing relationship on Tuesday.
DraftKings users wager real money to compete for cash prizes by typically rostering six golfers per PGA Tour event while adhering to a salary cap. Participants have the opportunity to compete against other PGA Tour fans or in private competitions.
The new partnership, which begins this week at the WGC-FedEx St. Jude, will see PGA Tour-related prizes added to the cash offerings available to top finishers, while the Tour will now provide real-time video highlights for DraftKings participants’ respective chosen players.
Speaking on the partnership, Luis Goicouria, PGA Tour Senior Vice President Media, stated
DraftKings is currently active in 41 states, and users can avail of the service through Draftkings.com or by downloading the DraftKings app via iOS and Android.