Leading Premier League stars have thrown their weight behind it to fight against racist abuse online and from the stands.
The campaign was launched by the Professional Footballers’ Association using the hashtag #Enough in a post on Twitter on Thursday evening.
The PFA say it is intended as a show of solidarity with players who have been targeted, as well as a demand to social media organisations and the game’s authorities that more needs to be done.
Simone Pound, Head of Equalities at the PFA, said: “Football has the power to do so much good in the world. We must always try to use the sport’s popularity and influence to make positive change.
“Over the last few months we have seen a rise in appalling instances of racist abuse at grounds around the world, and on social media. We cannot stand by while too little is done to address this unacceptable behaviour.
“The PFA has always been at the forefront of tackling racism and we are reaffirming our commitment to all of our members. We will do all we can to put an end to the abuse players face on the pitch and online.”