In “Headlines from China,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss:
Roger Vivier Appoints Post-00s Star Ouyang Nana as their Spokesperson in China;Chinese D2C Beauty Brands Perfect Diary Opened First Retail Store;Behind the Chinese Sportswear Brand Gui Renniao Stock Surge
Roger Vivier Appoints Post-00s Star Ouyang Nana as their Spokesperson in China – Fashion Network News
Roger Vivier, of the Italian luxury goods group, Tod’s, recently announced that Ouyang Nana, the 19-year-old musician and celebrity, to be its spokesperson in China. Ouyang Nana, who has a sizable following of 17.63 million fans on Weibo, is often spotted in the ad campaigns from Moncler to Chanel beauty and many more. She is also the brand ambassador of Armani Exchange and Converse in China. Given this, fans are excited about the news, with the announcement on Weibo reposted more than 50,000 times. We shall see if Ouyang Nana can attract younger consumers and rejuvenate Roger Vivier’s brand image in the mainland.
Perfect Diary’s store in Fujian.
Chinese D2C Beauty Brands Perfect Diary Opened Smart Retail Store in Hangzhou – ebrun
Perfect Diary debuted its first smart retail store in Hangzhou, China. With the help of the Alibaba group, the brand hopes to set the benchmark for D2C beauty brands in China. For example, the store integrated many popular beauty technology applications, such as smart shelf and AI make-up mirror technology. Perfect Diary is a strong example of a Chinese D2C brand with a host of sophisticated offline networks, including 30 stores, which it plans to expand to 600 store in the next 3 years.
Recommended ReadingFictional Influencer “Xiao Wanzi” is Perfect Diary’s Secret to SuccessBy Lauren Hallanan
Photo: Guirenniao ads/Weibo.
Behind the Surge of Chinese Sportswear Brand Gui Renniao Stock – Netease Fashion
Listed on the Shanghai stock exchange, Chinese sportswear brand Gui Renniao has been soaring. Its stock growth increased nearly 90 percent within a month; however, according to analysts, this is not a good sign, fearing that the throngs scooping up Gun Renniao’s low-priced stock are only doing to so sell quickly once the stock increases in value. Since 2015, Gui Renniao has done over a dozen acquisitions but has had trouble managing those assets. Established in 1987, GRN has more than 4,000 stores across China. It also has built a sports media universe, covering e-commerce, sports talent management, and many more.